Planning is one of the most important roles of management, and a company's marketing plan is a key input to their business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain positions in identified markets. Yet many books on mark[...]
"Marketing Your Business" is an all-in-one guide to marketing tactics that help a business succeed. With an emphasis on internet marketing, it covers all aspects of marketing to develop a strategy and increase profit, including: situational analysis, channels to market, sales promotions, how to get [...]
Exporting is not just for large organizations and multi-nationals. Research shows that companies that export are more productive than non exporters, perform better financially and are more likely to stay in business. Moving into export is a big decision and is not without its risks, but with the rig[...]
Suitable for anyone who wants to boost their business, sell products or services and learn the techniques of market research, this book simplifies the task of developing a marketing plan for a product or business.[...]
En bra marknadsplan är själva kärnan i all framgångsrik affärsverksamhet, men det är ofta svårt att veta hur man tar de första stegen för att skapa en plan som är genomförbar och som kan ge de nödvändiga resultaten.
Att skriva en marknadsplan gör uppgiften mycket lättare. [...]